COMMERCIAL LAW

Social Media & Influencer Solicitor

If you are influencer, or work with influencers, then it is important for you to get the right legal advice and support before starting work online. At Carter Bond, we have experience in dealing with all matters involving social media law.

From our social media solicitor reviewing your offers of work, overseeing the creation of agreements, assisting in disputes or dealing with defamation, you can be confident that with our support, you have the right lawyers by your side.

For more information about our commercial law services please call us on +44 (0)20 3475 6751 or email info@carterbond.co.uk

Understanding Influencer Advertising and What it Can Do for You

An influencer is someone that has amassed a large following on social media and typically uses their account to talk about a specific topic that interests those that follow them and provide businesses with a way to advertise by endorsing their offerings.

If you are keen to use influencer marketing for your business, then it is important that you first find an influencer that is popular with your target demographic. Influencers work across many different social media platforms, and so there is a wide amount of choice for you when it comes to picking out the right influencers for your needs.

Successful influencer partnerships can provide you with a new revenue stream and help to get your product or service the advertising you need without the large advertising bills that you may have been considering.

Social Media & The Law

Before you approach an influencer and agree to work together, it is important that you first understand the legal requirements that cover this type of arrangement. The UK CAP Code explains the rules and responsivities that need to be followed when using an influencer for your marketing. Some of the most important points from the CAP Code include the following:

  • Any advertising or marketing have to be honest and avoid misleading the audience.
  • You have a duty of care to consumers and should not create or share content that is harmful or offensive.

Before you agree to work with an influencer, it is wise to seek advice from influencer solicitors to ensure that your arrangement is legal, compliant and adheres to the CAP Code. It is also important to note that both you and the influencer you work with are responsible for any advertising that is shared, making it important that everything is properly planned and agreed upon before it is published online.

How Social Media Solicitors Help Influencers

If you are an influencer, then it is also important for you to get the right advice and support before entering into an agreement with a business. A social media solicitor can review your offers of work and oversee the creation of agreements so that you can be confident that you are entering into a solid advertising relationship.

When you have agreed on a working relationship with a brand, then you must adhere to the CAP Code requirements to ensure that you do not mislead your followers. One of the biggest problems influencers have is when they do not make their posts clear enough and so you should always be as honest as possible in your posts, not claiming to have used a product if you haven’t, telling your

audience that you are advertising for a company and never claiming to have received something as a gift if you have purchased it or if you are advertising it. Knowing your legal responsibilities may seem daunting, but influencer solicitors are there to help you understand your responsibilities and ensure that you get the best deal each time you enter into an agreement with a company.

YOUR COMMERCIAL LEGAL TEAM
Naju Chowdhury

Naju Chowdhury

Commercial Solicitor

e: naju@carterbond.co.uk
t: +44 020 3475 2719
m: +44 07538 397 7721

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Hammad Naveed

Hammad Naveed

Corporate Solicitor

e: hammad@carterbond.co.uk
t: +44 020 3475 2729
m: +44 07377 190 406

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Reena Popat

Reena Popat

Managing Partner

e: reena@carterbond.co.uk
t: +44 020 3475 2724 
m: +44 07931 347 854

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COMMERCIAL HIGHLIGHTS

We were awarded the ‘Commercial Lawyers – London’, in the 2020 UK Enterprise Awards

WHY CARTER BOND
Partner Led

Unlike many law firms when we say partner or barrister led, we mean partner or barrister led. When clients work with us, they get constant access to the lead on their instruction. Yes, we have a team of solicitors and juniors for some of the groundwork and necessary research required by our clients, but this is when it makes financial sense to the client for us to do this. We provide constant contact at no extra cost as part of our service as most of our lawyers have their own business, so they know first-hand how important having a proactive, responsible and trusted partner on their side can be. And also how to work to a financial budget, and the way that legal decisions impact the wider organisation, which often requires balancing risks and competing interests.

Proactive Contact

Many ask us ‘what’s different about you?’ and we like to reply, ‘because we go the extra mile’. We see our work as building and maintaining good business relationships rather than just earning fees. How we do this is by keeping in constant contact with our clients and intermediaries. From pre to post instruction we ensure that our clients are informed of all legal issues that may impact their business and therefore lives. That is why we provide daily or weekly updates to ALL of our clients whether there is anything to tell them or not (we don’t charge for this we just see it as part of our service). We like our clients to rest peacefully knowing that when we are instructed, and we say ‘we will take it from here’ they know we mean it.

City quality, outer City fees

The world is changing, and many individuals are realising that lifestyle is as vital to them as is income. We are the lucky ones who can hand pick lawyers who can provide the best quality advice but at outer city costs. Our offices are in North West London which may not be the most salubrious in the market but at the same time this allows us to charge our clients for what they pay for, our advice NOT our office space.

ALL our lawyers have previously worked in large city-based law firms and continue to practise and offer  the same high level service  they provided to clients in the City but without the pressure and demands often dictated by City law firm. This allows us to be competitive on our fees without compromising our service.

All in all, our clients win, which is the way we like it.

Our knowledge and resources are yours

All our clients benefit from the same high level of care and attention whether the instruction is big or small. At the outset of each matter, we discuss the entire process with our clients, including the costs, potential outcomes and issues associated. This is to ensure clients are fully aware, knowledgeable and are in control always. Supporting and ensuring we provide the highest level of services, we offer our constant contact process with the partner or barrister leading  your file, a document log in for matters which are for larger and more complicated instructions and on-going support post transaction should our clients require it. Our aim is not just to get the work done, but to make our clients’ lives easier as we do it, which is why we ensure that our clients have regular access to the resources they need from us.

KIND WORDS

“Cannot recommend highly enough!”

Richard Stewart, Brambling Properties
Richard Stewart,

“Very professional.”

Rakesh Dua, Dua & Co Chartered Accountants
Rakesh Dua,

“Their legal knowledge coupled with excellent client delivery is unique to the marketplace.”

Trushār Patel, Love Vivacity
Trushār Patel,

“Fantastic service!”

Faith Yildirim, Forever Forever Limited
Faith Yildirim,

“Excellent and efficient service.”

David Rogers, Fairlop Properties
David Rogers,

“I would definitely recommend Carter Bond to all.”

Deepesh Hirani, Infatech Security Systems
Deepesh Hirani,

“Excellent service and advice.”

Dipak Hirani, Corecon Limited
Dipak Hirani,

“I would highly recommend the services of Carter Bond for any type of corporate or commercial work.”

Enis Rafat, MIYA Solicitors
Enis Rafat,

“Very impressed with the high calibre team and wouldn’t hesitate to recommend them.”

Thipa Moorthy, Subara Block Management
Thipa Moorthy,

“Very good and quick service.”

James Batchelor, JHJ Property Investments Ltd
James Batchelor,
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GET IN TOUCH

For more information, or to discuss your requirements, please contact our team on +44(0) 20 3475 6751 or info@carterbond.co.uk